ROCX’R collects and harmonizes customer interaction data from every system, places data in the context of the customer journey, and actively enriches data – giving detailed insights about every touchpoint to optimize every customer’s journey. CRM systems, customer feedback platforms, central customer databases… our platform connects with almost all systems.

Our software is developed to integrate with any system. It harvests: internally available data on customer interactions (both digital and analog), transactions, and profiles; widely available third-party data sets that cover customer attitudes, purchasing behavior and preferences, and digital behavior, including social-media activity; and new data sets on sentiment. It measures not only customer satisfaction, CES, or NPS, but the total experience of all interactions.

Even if your system is not listed here, we can talk about the possibilities. Together with you, we will look for the best way to connect data in a smarter way.

Better sample care

Platforms, infrastructures, or software

Cloud Services

Cloud Services are platforms, infrastructures, or software hosted by third-party providers and delivered to users over the internet. Companies deploy technology services from cloud providers such as Amazon Web Services (AWS) or Microsoft Azure for databases, networks, and much more, rather than maintaining physical data centers and servers themselves. The CX Data Hub can be implemented as an SaaS solution for customers around the world in combination with various cloud providers.

Keep customer data up to date and track every contact


Customer Relationship Management (CRM) systems help companies keep customer data up to date and track every contact with their customers. These systems are designed for companies that want to improve customer relationships and Customer Lifetime Value (CLV). All customer data is stored in CRM systems, and the CX Data Hub converts the data into useful, actionable insights. We use customer data such as chat conversations, email conversations, CRM logs, and conversation notes in combination with data available about a customer, e.g. web reviews and social media posts. Now companies can have a complete customer profile more than ever before with countless new action-oriented insights. Thanks to our Open API, Salesforce or Microsoft Dynamics, can be integrated with other CRM systems.

Better sample care
Better sample care

It all comes together


Companies use multiple platforms and modules designed to analyze, categorize, and the information they collect, whether to measure employee/customer satisfaction or for text analysis such as the services of Medallia. CX Data Hub integrates with various feedback platforms like KCM and Expoints. Together we collect valuable insights into the satisfaction of your customers and employees with surveys. We offer real-time insights with extensive options for improvements. The CX Data Hub transforms all experience data into visualizations and dashboards with data-driven support for customer-focused organizations.

Hub for CX analytics

Hub for CX Analytics - Giving smart and detailed real-time insights


Integrating your system with the Hub for CX Analytics? Find out more!

Take the tour

Book a introduction tour for the most complete solution in CX

Case studies
Customer success stories

Partner program

Find out more about the Underlined CX partner program

Partner overview

Check out our partners and find out how we work together

Become a partner

Want to become a partner? Join our partner program here!

Learn about CX and technology


Learn everything you need to know about CX and technology

Webinars & events

Check out our webinars and events selected for CX growth

Case studies

Customer success stories for building data driven customer experience


with Forrester’s leading expert on CX measurement

Vision on CX

Our Vision on CX - CX metrics in motion with business results


Discover our services that help you improve customer happiness

Who we are

Who we are! A quick guide to how we approach customer experience

The team

Giving companies the power to optimize every conversion

Get in touch

Get in touch to start your journey

Strengthen our team of enthusiastic data-passioned colleagues


Working@Underlined - Check out our vacancies and join our team


Strengthen our team of enthusiastic data-passioned colleagues

Meet the team
Giving companies the power to optimize every conversion