Publications
//Are you looking for a challenging job or internship in the field of Customer Journey Analytics, Data Science, or Software Development? Are you most at ease in an informal, innovative, and results-oriented environment in which you can continuously develop yourself? We are constantly looking for enthusiastic colleagues to strengthen our team. You can view our vacancies below.
How to leverage data to optimise your CX and grow your business
Learn how to use the CX Insights Framework to gain insight into the optimisations most relevant to your customers’ experience and most lucrative for your business.
How Conversational Intelligence uncovers what your customers want and need
Learn how to use the power of Conversational Intelligence to truly understand and optimise the conversations with your customers.
How to leverage data to optimise your CX and grow your business
Learn how to use the CX Insights Framework to gain insight into the optimisations most relevant to your customers’ experience and most lucrative for your business.
Calculating the ROI of your CX-initiatives
In this article we explain how to use data to build a compelling business case for CX initiatives.
The future of CXM, from digital transformation to digital conversation
In this article Theo van der Steen describes the next step in Customer eXperience Management, and how to start making impactful digital conversations.
Underlined works together with the VU AI-LAB
A list of student thesis and research on CX, data and text mining. Start learning and get inspirered by the latest techniques
Research at Underlined
A list of student thesis and research on CX, data and text mining. Start learning and get inspirered by the latest techniques
Is Emotion Analytics the Holy Grail in CX?
Emotion analytics in customer experience management. People buy and look for products based on feelings. How to analyze emotions
B2B companies and customer journey analytics: why it matters
How B2B companies can start with data driven CX. A solid plan for customer happiness and more impact. Do not loose track of your customer
