Learn how to use the CX Insights Framework to gain insight into the optimisations most relevant to your customers’ experience and most lucrative for your business.
How to leverage data to optimise your CX and grow your business
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Publications
Do you want to excel at creating experiences and truly connect with your customers? You came to the right place for a dose of inspiration and content that will help you to achieve a measurable improvement in customer experience. Learn everything you need to know about CX and how to use today’s technology in the best way, helping you to grow as a CX leader.
How Conversational Intelligence uncovers what your customers want and need
Learn how to use the power of Conversational Intelligence to truly understand and optimise the conversations with your customers.
How to leverage data to optimise your CX and grow your business
Learn how to use the CX Insights Framework to gain insight into the optimisations most relevant to your customers’ experience and most lucrative for your business.
Calculating the ROI of your CX-initiatives
In this article we explain how to use data to build a compelling business case for CX initiatives.
The future of CXM, from digital transformation to digital conversation
In this article Theo van der Steen describes the next step in Customer eXperience Management, and how to start making impactful digital conversations.
Forrester Report
This report answers 10 key questions that CX leaders need to answer in order to better be able to define and measure CX metrics as well as share them internally and use them to drive CX improvements.
E-book Customer Journey Mining
In this e-book, data scientist Henrik Nijkamp and analytics consultant Milou Ehrismann help you understand the impact of journey mining.
Underlined works together with the VU AI-LAB
A list of student thesis and research on CX, data and text mining. Start learning and get inspirered by the latest techniques
Research at Underlined
A list of student thesis and research on CX, data and text mining. Start learning and get inspirered by the latest techniques
Is Emotion Analytics the Holy Grail in CX?
Emotion analytics in customer experience management. People buy and look for products based on feelings. How to analyze emotions
