Our services and solutions will unravel what matters most to your customers, your business, and what you can do about it. Together we achieve targeted customer success, discovering the paths that your customers follow as well as the obstacles for a consistent and high-quality customer experience.
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Putting your customer at the center

Depending on your challenges, we apply the right research techniques to provide insights into your customers. Our consultants identify and translate drivers to insights, defining and mapping the customer journey together with your team – putting the customer at the center of all your processes.

By gaining data-driven insights, we identify high-impact customer journeys that result in a conversion or purchase. By analyzing what has the most effect on business and customer value, we support you to make clear choices and deliver the best omnichannel customer experience.


Create support for CX

Your company may have multiple metrics to measure customer experience. But, in practice, there is often a disconnect between CX metrics and business performance. To create funding, enthusiasm, and ambassadors for CX plans in your organization, you need to link CX impact to impact on dollars or euros.

While statistics and data science models are helping to better measure customer satisfaction, organizations still struggle to link evidence of an improved CX metric to financial benefit. We believe that the only way to create an accurate and quantified view of the drivers impacting CX and link it to financial benefit is to enrich every customer interaction with journey-specific data and use data science to link CX to value. As a result, your organization can support a systematic journey-improvement cycle.

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Our partners

BLG Wonen
De Volksbank
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Becoming an expert

We strive to make your team self-sufficient. With an increasing demand for talented data professionals, analytics teams must be able to move in an agile way in today’s competitive environment. To scale effectively and quickly generate insights, users and organizations can now apply self-service analytics.

We enable your users to extract data themselves, generate reports, and run queries independently. Our consultants and solutions empower you to collect and assemble multi-structured data from all sources. With the necessary user training and our masterclasses, we put your team at the helm.


Keeping a 360° view of your customer

We deliver live support, so you can make optimal use of our solutions and services. Our support team ensures the quality of datasets, models, and dashboards and regularly advises on which data is relevant. Our team provides user training to help with dashboarding.

We regularly give inspiration sessions where we share our knowledge with you. We give users the opportunity to use data for driving better forecasts and making more reliable predictive analytics. Consumers can then predict where they are heading and what they will need in the future.


What's happening?

/report 30 June 2022

Forrester Report: CX Metrics Essentials

Is Emotion Analytics the Holy Grail in CX?

This report answers 10 key questions that CX leaders need to answer in order to better be able to define and measure CX metrics.

/webinar 30 June 2022

With Forrester’s Leading Expert On CX Measurement

Is Emotion Analytics the Holy Grail in CX?

Learn how leading companies continuously optimize and measure their most beneficial CX improvements.
Watch the after movie

/e-book 11 Mar 2022

Customer Journey Mining:
An Overview

Data scientist Henrik Nijkamp and analytics consultant Milou Ehrismann help you understand the impact of journey mining.

Hub for CX analytics

Hub for CX Analytics - Giving smart and detailed real-time insights


Integrating your system with the Hub for CX Analytics? Find out more!

Take the tour

Book a introduction tour for the most complete solution in CX

Case studies
Customer success stories

Partner program

Find out more about the Underlined CX partner program

Partner overview

Check out our partners and find out how we work together

Become a partner

Want to become a partner? Join our partner program here!

Learn about CX and technology


Learn everything you need to know about CX and technology

Webinars & events

Check out our webinars and events selected for CX growth

Case studies

Customer success stories for building data driven customer experience


with Forrester’s leading expert on CX measurement

Vision on CX

Our Vision on CX - CX metrics in motion with business results


Discover our services that help you improve customer happiness

Who we are

Who we are! A quick guide to how we approach customer experience

The team

Giving companies the power to optimize every conversion

Get in touch

Get in touch to start your journey

Strengthen our team of enthusiastic data-passioned colleagues


Working@Underlined - Check out our vacancies and join our team


Strengthen our team of enthusiastic data-passioned colleagues

Meet the team
Giving companies the power to optimize every conversion